Analyzing The Tracked Mobile Calls Segment
How do you know how many phone calls you got from AdWords? By analyzing the tracked mobile calls segment. Here’s how I went about that analysis: In the comments section of my last post on the new click...
View ArticleCreating a Call Only AdWords Campaign
Since I first wrote about Click-to-Call only a year ago, my opinions on the matter have changed. As is often the case in life, the more you learn the more you question your previous assumptions. Since...
View ArticleCan You Create A Call Only Enhanced Campaign?
Is it possible to create a Call Only Enhanced Campaign? No, but there are some steps you can take to try and mitigate PC clicks, and maximize phone calls. 1. First things first. You can bid up to 300%...
View ArticleClick To Call Only AdWords Enhanced Display Campaigns
Click to call only for search campaigns is a thing of the past now with AdWords Enhanced Campaigns. However, due to the targeting options (as of this point) still available for enhanced display...
View ArticleMobile Preference For Call Extensions
If you are using call extensions with AdWords Enhanced campaigns, you may want to think twice about selecting the mobile preference for call extensions. When you select the mobile device preference for...
View ArticleProblems With Google Forwarding Numbers?
Have you been having problems lately accruing phone impressions for Google forwarding numbers call extensions? Worse yet, have you lost Google forwarding numbers phone impressions from adgroups which...
View ArticleAdWords Phone Calls
What You Need To Know About AdWords Phone Calls The AdWords phone calls column and received calls data for Google call forwarding call extensions has changed recently. Previously, any connected calls...
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Calls From Ads Conversion
Recently I was checking on an account and noticed a new conversion in the conversions tab, which neither we nor the client had created, and I could not edit in any way, or view any details of. That...
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AdWords Call Reporting Metrics
Now that we have had a week to look at the new calls from ads conversions data, what more have we learned? First of all, let's take a look at some more call reporting metrics data (We like more data,...
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Google Call Forwarding Call Extensions and Call Conversions
Google Call forwarding call extensions and call conversions are one of the greatest innovations since the inception of AdWords. Previously the only way for a small business to track calls generated...
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